Want to play your cards right? - Business Cards - Brief Article
By Wendy Beech
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Click HereWhen building your card, consider the following factors:
* Size/shape. When creating a business card you want it to stand out, not stick out. The average size of a business card is 3.5 by 2 inches. Avoid creating a card that is larger or oddly shaped because it won't fit comfortably into a wallet or Rolodex.
* Color. Most business owners choose white, but there's really no limit to the colors you can use. It depends on the type of image you're trying to project. If your company is conservative, you may want to use ivory, gray or beige to give a softer look. But if your business is more progressive, you might consider bolder colors such as red, yellow or green. But avoid color schemes that make the card difficult to duplicate on a copier or hard to read.
* Content. Your business card should include information that clearly indicates the type of business you operate and how customers can contact you. List your name, title, company name, address, telephone number, fax number, Website address and e-mail address. You may also want to include your company logo and your products or services. Don't list prices. Cards that indicate fees become outdated very quickly. Keep in mind that although your business card is meant to advertise your company, you can also use it to promote new products or services by incorporating pictures or graphics. Gaines, for example, uses his card to market his design firm and promote his retail project, Visual Funk.
* Card stock. Like a handshake, a business card should be firm and solid. To create a durable card, use 80-lb paper. Thinner cards bend and tear too easily. Heavier cards, however, are sturdier and project a solid business image. Various textures, which you can choose, include linen, bond, granite and sandstone. To add gloss to your card, consider using postcard stock.